Media kit
Buffalo Happy Hour media kit
Leave-behind for a local sponsor. Who reads the directory, where a unit sits, what to send, and a sample takeover labeled sample. Buy a slot from the advertise page. Mail only.
Audience by neighborhood
People checking what is on tonight, then opening a street they already know. These are the six pages a local brand usually means. Traffic numbers are not invented here.
- DowntownChippewa, Pearl, Seneca One. Other Half, Southern Tier, Big Ditch.Locals, after work
- Elmwood VillageElmwood Avenue. Aroma, Thirsty Buffalo, Saint Neri.Locals, neighborhood
- AllentownAllen Street. Fat Bob’s, Casa Azul.Locals, historic district
- Hertel AvenueNorth Buffalo strip. lloyd Taco Factory.Locals, bar strip
- CanalsideHarbor waterfront. RiverWorks, Templeton Landing.Locals and visitors
- North BuffaloHertel north end and Amherst Street.Locals, north side
Placements
Rates on the live stickers. Name plus a mark on every unit. A one-line pitch on cards and the takeover.
| Unit | Where | From | Art |
|---|---|---|---|
| Header chip | Sticky bar, every page | $48 / month | 128×128 · name, mark |
| Tonight ribbon | Home live board | $36 / month | 1440×96 · name, mark |
| Tonight’s pick | Live-board takeover, home and On now | $36 / month | 1440×200 · name, line, mark |
| Map sticker | Under the neighborhood map | $28 / month | 1440×96 · name, mark |
| Home card | Home, mid-page | $28 / month | 1200×420 · name, line, mark |
| Footer whisper | Footer, every page | $24 / month | 800×96 · name, mark |
| Clock card | Home hours board | $19 / month | 960×360 · name, line, mark |
| Area band | One neighborhood page | $16 / month | 1440×96 · name, mark |
Sample creative
The takeover is the unit that steers tonight’s board. This mock is labeled sample so it cannot be read as a live sponsor.
Sample
What to send
A square mark (PNG or SVG) and the name as you want it set. For the takeover, home card, or clock card, one line — not a paragraph. Type is set in this city’s existing display and body fonts on dark paper.
Mail . Pick a slot on Advertise. Published by Tabaconda LLC, Florida.